About JasonZaf

I started JasonZaf Advisory to offer a cost-effective and pragmatic alternative to large consultancies.

I aim to help scaling organisations navigate strategic challenges and opportunities with practical solutions that drive sustainable growth.

I built my career around leading businesses to grow, adapt, and succeed across infrastructure, property, cleantech, manufacturing, and resources. With hands-on, executive leadership experience with well-known companies like BlueScope Steel, Wesfarmers, Caterpillar, JELD-WEN, and Kal Tire.

My approach is straightforward: I help businesses find practical ways to grow, improve, and stay competitive. Whether it’s driving international expansion, implementing sustainable practices, or building strong, motivated teams, I focus on what works and deliver measurable results.

With a background working within client organisations, I understand what is needed to help clients innovate and deliver significant commercial and operational outcomes.

Highlights:

  • Commercialising ultra-low carbon construction technologies and products globally.

  • Transforming businesses in diverse regions like Papua New Guinea, Australasia, and Europe.

  • Driving sustainability and carbon reduction strategies in property and infrastructure sectors.

  • Leading successful business integrations post-acquisition.

  • Representing Australia at the UN Climate Council COP, advocating for cleantech solutions.

JZ or JasonZaf or Jason standing firm.

My Values

My personal philosophy—'Be in the moment, have a crack and enjoy'—drives how I approach every engagement and shapes how I seek to deliver shared added value outcomes:

Care

I am genuinely invested in making things better. I ensure solutions are fit for purpose and fair for all stakeholders. I bring curiosity, positivity, and a strong desire to help others succeed.

Drive

I believe in taking action, embracing challenges, and learning from every experience. With the right tools, structure, and supported plan, we can move forward with confidence toward a positive impact.

Enjoy

Our work should be fulfilling and rewarding. I aim to bring key stakeholders together so they can truly buy into what we create. The most successful initiatives are ones that your team look forward to being part of.

Contact

Interested in working together? Tell me a little about yourself and I’ll reach out right away.